Despite theirdifferences,Farley is full of respect for her, having told the Free Press in amessage, "Mary is an amazing leader. We benefited from the senior leadership team debating it, testing it and bringing their experiences. Raised in Waterford, Michigan, a feeder town for GM, Barra began working for the company at 18. The UAW ordered a six-week strike against GM in 2019 after Barra said GM wouldshut downfourU.S. factories. GMis on schedule to sell 30 new EVs globally by 2025, including the 2023 Cadillac Lyriq SUV. Today, she has nearly 62,000. "I was like, 'how do I change the culture?' Campbells Soup Sales Were Declining. Barra made history by becoming the first female CEO of GM. Apr 1, 2015, 12:30 PM. Back in the Tech Center's R&D building that rainyMayday,Barra speaksduring the interviewof her life path and the journey ahead with moments of laughter,passion and pragmatism. More: GM Silverado EV, Ford Lightning buyers might toss brand loyalty to get electric pickup, "Shes lost the public image battle. Likewise, Fordhad the Mustang Mach-E out well before GM brought out the 2022 GMC Hummer EV and the Cadillac Lyriq SUV, which is in production now. 10 Red Wing games attended, on average, by Barra each year. She started with a position inspecting fenders and hood panels in a Pontiac plant; rose through the ranks in manufacturing, engineering, and human resources; and then was named head of global product development, purchasing, and supply chain. Right now she's reading three books,each related to the theme of leadership andtransformation: "I kind of pick different books up at different times," Barra said. After dinners, she watches TV with her husband. GM is also investing in the ride-sharing economy and in self-driving vehiclesit plans to have a fleet of autonomous vehicles operating on its own campus by the end of the year. She leans back, relaxes,there's more laughter,and suddenly, the CEO has left the room. The GM transformation will require further cultural change. Then,inApril 2021, GM declared it would invest $1 billion to build EVs inits plant in Ramos Arizpe, Coahuila, Mexico. Barra enters a defining year in her leadership of America's largest automaker. Barrawas the first female GM executive thatHenige sawwho was pregnant. Mary married Anthony E. Barra, whom she met during her Kettering University days. Your effort and contribution in providing this feedback is much The walkout, the largest by a union against a business since the last strike at GM in 2007, cost about $1.75 billion. She has shownthat confidence withimpressive sangfroid under scrutinysince Day One, whether it was testifying before Congress during GM's ignition switch crisis in 2014 or keepingGM'supcoming EVsonschedule orreporting several quarters of profit gains amid a global shortage of semiconductor chips over the past 18 months. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. The aim is make to make inclusion and diversity the policy in its company ranks. "But the pressure just encourages me, or motivates me I should say, to just work harder and move faster. She likes to decompress with "retail therapy." Barra encouraged women to "find your voice. Applying this knowledge should enable you to have a better understanding of how Mary Barra has led General Motors through serious challenges to profitability. General Motors came under harsh criticism on Capitol Hill Tuesday as CEO Mary Barra went before members of Congress investigating a botched GM recall. Barra fired several employees and, in April 2014, she started the "Speak up for Safety" program at GM, to rid the automaker of a "don't tell" culture and encourage employees to report vehicle safety concerns. He's a retired consultant and their childrenRachel Barra, 23, andNicholas Barra, 25 both graduated from Duke University andlive out of state. Heused data from the Bureau of Labor Statistics Current Employment Statistics program for 2022. The article was evidence of Barra's . ". April 2017 - A GM filing reveals that Barras total compensation in 2016 equaled $22.6 million, making her the highest paid auto CEO in the world. High School: Mary Barra is a graduate of Waterford Mott High School in Michigan. "For a second, it was silent," Henige said of the war room. Mary Barra, chief executive officer of General Motors Co., presents the new Silverado elective vehicle during a live-streamed event at the CES 2022 trade show in Las Vegas, Nevada, U.S., on. In August, she will be the longest-standing GM CEO since the legendary Alfred Sloan vacated the job in 1946, when he. Mary said, "We believe that everyone has the responsibility to speak up in the presence of bias and injustice in our world. Mary and Tony have two children and two dogs and live in Northville, Detroit. He did not reply to Free Press requests for commentfor this article. What Barra was trying to do in that August J.P. Morgan presentation was lay out how quickly, radically, and effectively GM has put in place the plan it started hatching at the end of 2014. Ms. Barra owns over 4,680 units of General Motors stock worth over $44,042,611 and over the last 12 years she sold GM stock worth over $106,717,726. Starting as a line inspector at 18, she has spent her entire career at General Motors, ascending to the top post in 2014. She is the first female CEO of one of the Big Three automobile manufacturers. March 20, 2014 - Publishes an opinion piece in USA Today outlining a plan to address the recent GM recalls. Yet as Barra(pronounced BAR-uh) steps in toGM's battery cell laboratory that May day, she wears an easy smile because she enjoys checking in with employees. "So that in a way was somewhat barrier breaking," Henige said, adding that Barra also championed other GM femaleexecutives. She gave me an A.". "BrightDrop has been brought to market with absolutely astonishing speed, totally unlike the General Motors I know and love," Lutz said. First female CEO of GM and the first woman to lead a US auto maker. Advertising for the 2021 Ford Bronco worked well maybe too well. Itrose to 15.5% in the first quarterthis year, but that is still below the 16.3% a year earlier and far from the 17% to 18% it was last decade. [11][14] The latter position included responsibilities for design; she has worked to reduce the number of automobile platforms in GM. She said let's stop asking "why" and start asking "what" we can . I get to drive this home.". Sold in 2017 Homes - Celebrity - Business, Homes - Celebrity - Former To understand who Barra is today and her task at hand, one must look to her first few months in the biggest job of her life. My mom was born there and we came together in 1971. . According to Mary Barra wiki, she is of American nationality and was born in Royal Oak, Michigan in 1961. The batteries were made by LG Energy Solution, still it wasa "black eye" foran automaker that wants to eventually sell all EVs, Gordon said. But where did it all begin? Usually, those kind of people dont have leadership personality.". May 12, 2021 Innovation, Leadership When Mary Barra, chair and CEO of General Motors, first saw the company's dress code, she did what she does best: cut through the noise and deliver a solution. Magazine, Tracy Flick Is Back: Older, Wiser, Still in High School, Chef Thomas Keller on Finding Professional Success After 40, Hailey Biebers Lymphatic Massage Provider Has a 2,300-Person Waitlist, Tiffany Haddish Reveals Her Secret Calendar Productivity Hack, assumed the top position of the third-largest carmaker, A Day in the Life of Reese Witherspoons TV Right Hand, A Day in the Life of Kanye Wests Set Designer, How the Failure of Pets.com Spurred Julie Wainwrights RealReal Success, How Baby2Baby, L.A.s Blockbuster Fundraiser, Comes Together, Final Early Bird Pricing! So would Barra as she ponders GM's speed to market. The pressure to succeed is made more intense forBarra by thefact that onJan. 15, 2014, shebecame the first woman to run a car company. It's no wonder she serves as a source of inspiration to women (and men) across the globe. Mary Barra is an American businesswoman who has served as the chair and chief executive officer (CEO) of General Motors. Barra and her older brother,Paul Makela, were the first in her immediate family to graduate from college largely due to Eva'sprodding. Mary Barra, chief executive officer of General Motors Co. (GM), listens during a Senate Consumer Protection, Product Safety, and Insurance subcommittee hearing in . Mary Barra, the CEO and chair of General Motors, joins "CBS Mornings" to discuss the company's new electric Equinox, the future of the auto industry and how General Motors is handling inflation. These days, Mary drives a Cadillac Escalade around town. "She didnt care what you studied, she just believed that was a gateway to a better life.". Barra went on to earn a bachelor of science in electrical engineering. Barra also emerged as a strong leader in May 2020 as GM moved forward to get employees back to work during the Coronavirus pandemic. Barra started her career at GM in 1980 as a co-op student checking fender panels and inspecting hoods at Pontiac Motor Division in Pontiac. It happened on Saturday (April 30). ", It's like hes sitting across the table from you telling you this story, so its captivating," Barra said. Barra was born in Finland to Finnish parents. And GM has said Ultium will allow it to build a variety of EVsmore cheaply, which Barra said is crucial to GM succeeding as an EV player. People sent me notes congratulating me for working at a company that has a woman CEO.. ", General Motors CEO Mary Barra through the years. Plans to catch Elon Musk's global leader include offering 30 battery-powered vehicles by 2025, with many targeting the $30,000-$35,000 car buyer. [3] Prior to being named CEO, Barra was executive vice president of global product development, purchasing, and supply chain.[3][4]. ", "Everyone knew if you talked to Aunt Eva, you were going to be told, 'You have to go to college,' " Barra said. "I came down one day and she was eating breakfastshe might have been in middle school or early high school she looked at me and said, Make this the last day you wear that suit,' " Barrasaid, laughing. Finally, she became CEO on December 10, 2013. GM leaders announced Barra's appointment live. $16.2 million Barras pay package in 201480% higher than that of her predecessor, $500 million Amount GM invested in the ride-sharing service Lyft earlier this year. In July 2009, she advanced to the position of vice president of global human resources, which she held until February 2011, when she was named executive vice president of Global Product Development. Ana Gasteyer, seated in red, said that while her character is original, she does sport leather jackets like Mary Barra, inset. [41] However, she left the forum in 2017, following Trump's response to the Charlottesville protests. An estimated $194 million. Mary Barra's Net Worth: Everything You Want to Know about the Highest Paid Auto CEO on the Planet. She spearheads customer-focused changes and innovative technologies to meet GM customers' needs. Growing up in a GM family and with a passion for cars and engineering, Mary felt at home in the automotive industry. Mary has had an affinity for cars since she was a child. [16], During her first year as CEO, General Motors issued 84 safety recalls involving over 30 million cars. For change to happen across all of GM, Barra must have the support of the UAW International and the hourly workforce. At Capitalism.com, were ALL IN on entrepreneurs. Hugh Hefner's Net Worth: How Rich Was the Playboy Founder in His Old Age? Mary Barras She was named vice president of Global Manufacturing Engineering in February 2008. September 29, 2021 - CEO alliance Business Roundtable elects Barra as the chair, the first woman to serve in this role. [25][26][27] She is a member of the Stanford University Board of Trustees, the Stanford Graduate School of Business Advisory Council, and the Duke University Board of Trustees. Zero congestion.". In her signature black-leather jacket, a white top, black pants and chunky-heeled boots (nostilettos this time),GM'schair and CEO is stylish, thanks to her shopping buddy and "stylist"daughter, Rachel. She's also the highest-paid auto CEO in the world. If we can be candid and transparent, theres nothing we cant solve, she says. Born: Mary Teresa Makela, December 24, 1961, Royal Oak, Michigan, US Finnish: Barra's parents are of Finnish descent. TakeFordCEO Jim Farleywho is, in many ways, Barra's polar opposite in terms of personality. She was nice, not vicious," Dingell said. GM's stock price, which partly determines GM's value, keeps the automaker undervaluedin comparison withsome rivals. ", Lutz said, interms of profitability and positioning GMfor the future, "Shes the best CEO GM ever has had, far better than any of the males I remember. Barra has two cars, a Chevrolet Camaro and a Pontiac Firebird. Mary Barra is the chairman and CEO of GM, and the first female CEO of a major global automaker. "So the only thing that makes noise is either a phone call or when my children or husband text me. But ask me that in two months and it might be the (Cadillac) Lyriq.". "Thats when it kind of stretches into a 12-hour day.. Their go-to expert? August 24, 2017 - The Walt Disney Co. elects Barra to its board of directors. Check it out and submit your application here. Since inception, there have been 35,842 submissions to the "Speak up for Safety" program, according to GM's 2021 Sustainability Report. Mandi is an experienced writer on various topics with a passion for telling stories with words. Contact Jamie L. LaReau: 313-222-2149 or [email protected]. I think we looked over the horizon to see there was technology-enabling-change and we wanted to lead it. She was born in 1961 in Waterford, Michigan, United States. Rarely, if ever, spoke up. She held several different positions, from General Director of Internal Communications to Plant Manager. Barra's leadership was instrumental to GM's renewed success because she was transparent, gave people a voice, and lived out her values. "Its image-shaping machine is working superbly, GMs not so much., ButBarra does not get enough credit for herdecision to investin Cruise ofwhich GM now owns an 80% stakeand makeGM a leading player in self-driving technology,Whiston said. What is Mary Barra's net worth? Barra's pride comes in being a mother herself. 0:05 1:06 Mary Barra said she still has moments of anonymity after her first year as General Motors CEO, but admitted her life has substantially changed, comments she made in a wide-ranging. Barra herself has not minimized the crisis, at one point telling employees, I never want to put this behind us.. And no message shouts FREEDOM louder than their success. He described Barra as, "Very attentive and never said very much, seemed like a smart woman who got the job done. Barra has a target to sell 1 million EVs in North America by mid-decade. As a longtime veteran of GM, Barrawho at 54 is the first woman to run a Big 3 automakerrecognized the flaws in the company's corporate culture. Rebecca Faria, a 29-year-old Brazilian. GM conducted 84 safety recalls affecting over 30 million vehicles during her first year as CEO. She purchased a Chevrolet Chevette, known for its trunk space and legroom. It's rare to see that lighter side of her given she is prone to follow apersonal mantra daily that keeps her focused on the prize:Dont confuse progress with winning.. In 2004 through2008, she was executive director of Vehicle Manufacturing Engineering. After graduating from Waterford Mott High School, Mary began working as a college co-op student for the Pontiac Motors Division in 1980. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying the Capitalism Programs, the economy, the normal and unforeseen risks of doing business, and other factors. Barra was elected to the National Academy of Engineering in February 2018. "General Motors' decline in market share is significant, but CEO Mary Barra has made clear her focus ison profitability, not volume or market share," said Michelle Krebs, executive analyst for Cox Automotive. Read the case below and answer the questions on the right. It alsowould lead todramatic cultural change at GM. "She was just doing her job. It's not unusual for Barra to start the day at 7 a.m.withback-to-back meetings lasting until noon, but she said shedoesn't keep track of how many hours a week she works, only that the days are long. But, ever evolving,Barra recently said GM will be getting back into Europe, this time to sell EVs. Barra's father, Ray, married a second-generation Finnish American named Eva Pyykknen, and Mary was born in 1961. It varies by week.". General Motors CEO Mary Barra took home $40.3 million in 2020, according to a new study conducted by Automotive News. 1988 - GM awards her a fellowship to Stanford Business School. Every day, I can work to demonstrate the behaviors the senior leaders, the top 300 leaders in the company," are doing. To date, GM has paid more than $900 million in penalties and nearly $600 million to settle death and injury suits, though critics have argued the company still hasnt been held fully accountable. I live in Canada and have been to Barra 3 times with different members of my family each time. ", CNBC reports shared an email executive Barra sent to employees, suppliers, and dealers following the death of George Floyd. She admitted her husband is a Camaro fan and her son loves the . No one thought those passed-over stars would stay, but they did.. Ana Gasteyer, the "Saturday Night Live . 'You had blindsided him,' Dingell said she told Barra. (Video:. She quickly disarms them with light conversation. Mary Barra age is 56 years. GMisn't the only automaker looking to transform acompany. In addition, she makes $21,630,900 as Chairman of the Board and Chief Executive . In the end,GM closed three factories. She emphasized the merits of hard work and tenacity. ", Barrarelies on books and sometimes other CEOs for guidancebecausebeing a CEO "can be a lonely job," she said. "In 2014, the people who could have gotten her job are still there. ", More: GM just became only automaker with board of directors that's majority women. GM'sSloan served nearly 34 years as GM's leader, the last 20 as chairman, according to his obituary in the New York Times in 1966. Mary Barra, Chairman and CEO, General Motors. In December 2016, Barra joined a business forum assembled by then President-Elect Donald Trump to provide strategic and policy advice on economic issues. Email: But aCEOjob can, in many cases,be short-lived. 2023 Cable News Network. December 10, 2013 - Is named CEO of GM. Itisseared into Henige'smemory. Did you encounter any technical issues? [35] In 2018, she received an honorary doctorate from Duke University and in 2022 she delivered as the school's commencement address. That's why we're here - to help you build a successful business that creates freedom and great wealth for you and your family. 2011-2013 - Senior vice president of Global Product Development. elects Barra as the chair, the first woman to serve in this role. "Thiswas a great sign of hope. She then received a GM fellowship to attend Stanford Graduate School of Business, where she earned her masters degree in business administration in 1990. All three are in various stagesof transformation and the leadership couldn't be more different. "Culture is really the stories people tell when they deal with us or are living in the company," Barrasaid. They awarded her a fellowship to study at the Stanford Business School, where she earned an MBA. Barra was executive vice president of global product development, purchasing, and supply chain prior to being named CEO. ", It would be an understatement to describe Barra's job as merely "big.". [12] Her job was checking fender panels and inspecting hoods, and she used this job to pay for her college tuition. Barra's base salary is $2.1 million. Since then, Barra has worked to build the relationshipand regularly checks in with key union and community leaders, Dingellsaid. This year, GM introduced the 2017 Chevy Bolt EV, beating rival Tesla in the contest to engineer the first affordable electric car with a range of 200 miles. "Everybody was like, 'The cultures bad, the cultures bad, it needs to change,' " Barra said. "The competition has only increased because now there arestartups and tech companies that want to be in this business, so I do feel the pressure," Barra told the Detroit Free Press. 2013 - Is appointed executive vice president for Global Product Development, Purchasing and Supply Chain. After hiring a former U.S. attorney to conduct an internal probe, she fired 15 employees, instituted an if you see something, say something policy and restructured engineering operations to enable quicker responses to potential safety violations. 34 model cars scattered throughout Barras office, including a mini version of one of her favorites, a Chevrolet Corvette C7. "Let Them Lead: Unexpected Lessons in Leadership from America's Worst High School Hockey Team" by John U. Bacon. There have been some other missteps on the path to electrification. Barra is married to Tony Barra, a consultant she met while attending Kettering University, and they have two children and two dogs. With that introduction, let's take a look at one Fortune 100 CEO who has navigated the risks and is getting the most out of the medium: Mary Barra . They take ownership of problems, they create solutions, and they serve the global community. The highest-paid CEO in both in America and worldwide is Elon Musk of Tesla, Inc. His annual compensation is $2.3 billion, and his company's revenue is $21.5 billion. The part about being the first female CEO, "didnt really hit me," Barra said. In 2019, Barra took home more than $20 million in total compensation. "It'll depend on how. In fact, Rachel Barra is probably the one person on the planet with the power tosend a CEO back upstairs to change. Then GM had a series of short-lived CEOs before Barra got the job. 2016 - Is ranked #1 on Fortunes Most Powerful Women list. Barra, 54, has steered GM deftly through the 2014 ignition-switch scandal. Mary Barra became the first female CEO . SoHenige set upa "war room"to manage the news and waited. In 1990, she earned an MBAfrom the Stanford Graduate School of Business. [15], When Barra took over as chief executive of General Motors in January 2014, she became the first female head of an automobile manufacturer. Her decisions impact the lives of the157,000people GM employsworldwide. Mary Barra is a resilient and an exceptional leader, who does whatever it takes to help her company achieve success. President Donald Trump slammed her decision, threatening to slash the companys federal subsidies as a result. Names New Leader for Global Development", Rebuilding a Giant: Mary Barra, CEO, General Motors, "General Motors (GM): Safety Recalls Add Up to 84 in 2014", "Is General Motors buying awards for Mary Barra? Barra recently revealed in an interview that's she's currently driving a recalled Chevrolet Bolt EV.. When it comes to General Motors, you might say that CEO Mary Barra is ride or die. Mary Barra (left), the first woman to run a major automaker, is on a journey to make General Motors a defect-free company. "I do it.. Ana Gasteyer says her CEO character on 'American Auto' is no Mary Barra, won approval Thursday to launcha commercial fleet, Time Magazine called her "an agent of change", GM just became only automaker with board of directors that's majority women, He uncovered GM crisis, took on automaker when NHTSA didn't, started the "Speak up for Safety" program at GM, GM pilots an initiative to allow some factory employees to work remote, GM partners with The Moth to bring live storytelling to its employees, Mary Barra ready to prove GM stock is as valuable as Tesla, Barra said GM wouldshut downfourU.S. factories, GM Silverado EV, Ford Lightning buyers might toss brand loyalty to get electric pickup, GM CEO Mary Barra to be inducted into a leading women's hall of fame, Your California Privacy Rights/Privacy Policy. She has been credited withcreatingamore nimble, less bureaucratic company that's better positioned tocompetewithEVstartups. Mary's heritage can be traced well back to Finland. Henige retired from a 29-year career atGM in 2015, last serving as communications director for the Global Connected Customer Experience. She is 60 years old as of 24 December 2021. In many circles, Mary Barra might be known as the first female chief executive of a major global automaker. Still, he, too, would "like to see more battery electric vehiclesfrom GM already out.". Under a new program, Lyft drivers in Chicago who give 65 rides a week will be eligible for free use of a GM car. She is genuine in her inability to choose one,then she finally picksthe 2022 GMCHummer EV pickup because "it's so fun. We talk openly about opportunities and challenges.. Barra Loves EVs: GM CEO Mary Barra Says Chevy Silverado EV Is Stunning. The actor and comedian also discusses her new childrens book and writing a diary in the sauna, Copyright 2023 Dow Jones & Company, Inc. All Rights Reserved, Photography by Brian Widdis for WSJ. GM developed the BrightDrop Zevo 600 commercial delivery van in just 20 months. [34], In May 2014, she delivered the commencement address for University of Michigan's Ann Arbor campus at Michigan Stadium, and received an honorary degree. Henige and her team heard it for the first time with the rest of the world. She was elected Chairman of the GM Board of Directors on January 4, 2016, and has served as CEO of GM since January 15, 2014. Barra has two cars, a Chevrolet Camaro and a Pontiac Firebird. With her technical knowledge of a cars inner workings, she has an engineers dogged belief in the human power to fix things. Were the first female CEO, General Motors came under harsh criticism on Capitol Hill as! Still there openly about opportunities and challenges.. Barra loves EVs: GM just became only with! Injustice in our world and inspecting hoods, and supply chain and supply chain the part about being where does mary barra live woman... ' Dingell said books and sometimes other CEOs for guidancebecausebeing a CEO back to... By mid-decade Ford Bronco worked well maybe too well 's polar opposite in terms of personality. `` transformation the... John U. Bacon who does whatever it takes to help her company achieve.... And legroom [ 41 ] However, she is 60 years Old as of 24 December 2021 CEOs guidancebecausebeing... Powerful women list Ray, married a second-generation Finnish American named Eva Pyykknen, and Mary was born in in. Barras office, including the 2023 Cadillac Lyriq SUV, the & quot ; Saturday live! Automaker looking to transform acompany sell 1 million EVs in North America by mid-decade a Cadillac Escalade around.. To earn a bachelor of science in electrical Engineering space and legroom December 2021 12-hour day their. There have been some other missteps on the Planet to manage the News waited! To just work harder and move faster 2014 - Publishes an opinion piece in USA Today outlining plan... 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