I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. Our talented You'll get our top reads from Mud & Magnolias monthly magazine, as well as bonus recipes and more, delivered to your inbox each Friday afternoon. For example, television programs offer easily accessible at-home entertainment that given a certain time budget are able to successfully compete with the entertainment literature for audiences (Knulst, 1991; Van Eijck and Van Rees, 2000; Weibull, 1992). Former database title: Policy Commons is a one-stop community platform for research and grey literature from the policy experts, nonpartisan think tanks, IGOs, and NGOs. Here's what Americans think of news organizations, Consumer, enterprise or industrial? Here's why building and managing a personal brand is so important. Or television viewing? Warner Bros. The shift toward digital has been happening for a while but the events of this year have only served to accelerate it. The tour, billed as a journey through the musical eras of my career, will kick off in Arizona in March. The mission of the PTC is to bring America's demand for positive, family-oriented television programming to the entertainment industry. It attempts to achieve this mission in various ways, including its own traffic light ratings system, product boycotts of advertisers that advertise on shows it deems offensive, and listing its Top 10 family-friendly shows and Top 10 least family-friendly shows. Amy Richards Franzini, in Encyclopedia of International Media and Communications, 2003. Full-text news (including broadcast transcripts), business, legal, and reference information. The cast of characters either has plenty of money or knows how to get money. These TV ratings play a major role in the decision-making process for broadcast television, cable, and internet TV in terms of which shows will be renewed or cancelled, and even more importantly, which content will be the most lucrative in terms of advertising. The decision may also be submitted to an appeals board, whose membership is comprised entirely of entertainment industry members and which can overturn the ratings board's recommendation by a two-thirds vote. The Path to Loyalty Among Theater Patrons: Failures From The Beatles Self-Managed Era and Lessons for Todays DIY Musicians, Blue Note Records: A Singular Business Model, Entrepreneurship: Theory and Application in a University Arts Management Setting, Complexity, Adaptive Expertise, and Conceptual Models in the Music Business Curriculum, The Record Company as a Learning Structure: Identifying Performance and Learning Inhibitors. had given form and meaning to the culture of preindustrial society, the mass entertainment industry created a sense of community among urban dwellers who could no longer rely on time-honored traditions or preestablished social relations. 2 was called E.T. Text. Pritom Das is a tech entrepreneur, business development consultant and freelance writer. The 48-year-old actress made her name playing Gertie Taylor in Steven Spielbergs 1982 classic, but says the director vowed to her he would never make a follow-up to the blockbuster as he didnt want to be greedy or water down its impact. At the live shows, the safe word is unicorn.. The MPAA system has been modified over the years. However, concern is frequently expressed over the quality of exemplars, role models, and heroes who have achieved a measure of fame in their sport and serve as persons to be emulated by young people. For example, at its 1994 annual meeting, the American Medical Association (AMA) adopted a policy statement concerning the way in which the entertainment industry labels its products. This perception is not helped by Hollywood, which provides a seemingly endless diet of disaster films in which dastardly government scientists are either blowing something up or pursuing genetic experiments in a top secret government laboratory to produce new species that could escape and destroy the world. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. Northeastern University An email message containing instructions on how to reset your password has been sent to the e-mail address listed on your account. The California native is the 24th poet to hold the position and will begin Sept. 29. Nielsen capitalizes on the fact that patterns and habits are connected to the type of experiences users prefer, and data can highlight this interconnectedness. The MEIEA Journal is available through all major online services and is indexed in sources including The Music Article Guide and The Music Index. L. Baillie, A. Simpson, in Encyclopedia of Applied Ethics (Second Edition), 2012. WebJournal: Journal of the Korea Entertainment Industry Association Journal of the Korea Entertainment Industry Association, Volume 16, pp 235-243; Includes biographical information from Who's Who titles. and the isolation of the individual in the middle of the urban crowd created a need for entertainment to provide psychological support. This copy is for your personal, non-commercial use only. The new song included word that advocates said was offensive to people with spastic diplegia. The Nielsen ratings box, first known as the Audiometer (Nielsen, 2010), was later procured by Nielsen and used to record radio and television viewing statistics. Many theater owners also promised not to show previews of R-rated movies before G-rated features and to be more vigilant about restricting the access of underage moviegoers to R-rated movies. Blog covering superhero franchises in comics, film, and television. WebThe William & Mary Journal of Women and the Law was established in 1993 to provide a forum for scholarly debate on gender-related legal issues. The money, the leisure time, the transportation, and the technology making mass reproduction possible are self-evident preconditions for the rise of a mass entertainment industry. Useful for finding full-text of current performing arts and media industry news in major newspapers. Theatrical entertainment accounted for only 15% of the total global entertainment revenue, compared to 43% in 2019. Technology, Copyright Law and the Future: Evaluating the Economic Impact of the Music Industry, Innovation and Production Networks in Regional Music Scenes. The production of media will certainly follow suit, to offer the flexibility that consumers have come to expect as a standard. ProQuest Historical Newspapers: the Wall Street Journal. It investigates entertainment technology and management issues in If you forget it, you'll be able to recover it using your email address. Sign up to view our monthly e-editions with just a click. By There are some very intriguing questions out there. The most substantial challenge facing the entertainment industry is intellectual property piracy, largely due to the easily copyable digital format of many entertainment products. Measurement for television viewing includes electronic metering technologywhich features two types of in-home meters. Are you a Mississippi Business Journal subscriber? Arecurrent theme in nineteenth century literature was the characterization of boredom (ennui, Langeweile, ) as a modern invention, a modern monster, the constitutional evil of the century (see Sagnes, 1969). **Note that some articles are blocked behind a pay wall on the website. The UCLA Management Library also has print issues available. They are useful for contemporary news only. The UCLA Library does not license databases and other online resources that can't be accessed by IP address for the campus community, and that require a unique individual password. Producers or distributors who disagree with the rating their film receives have the option of editing their film and resubmitting it. The Value of Music and the Trappings of the Marketplace, 19902005. Weekly recaps during Mississippi's annual legislative session, plus breaking alerts and weekly updates throughout the year, from our state politics team. E.T. As a consequence, scientists, particularly those engaged in research considered dual use, find themselves in an almost impossible position when trying to explain their research and allay understandable fears harbored by the public. Vlad, Niki, Diana and Nastya party on yachts, ride in Ferraris and travel the world. Table 17.2. WebBased in Haymarket Virginia, Dominion Wedding Entertainment serves Northern Virginia, Maryland, and Washington D.C. Our companys success is based on the belief that your Although the MPAA does not publish data on the proportion of movies given each rating, independent analyses reveal that typically more than two-thirds of movies receive a rating of R and 5% or less receive a G rating. She told E! The board, by majority vote, determines a rating and provides a brief written rationale for its decision. sequel!. The charming and charismatic scientist is not an image that permeates popular culture. OTT video revenue for media and entertainment (think: HBO Go, Hulu, Netflix) in the U.S. reached $20.1 billion in 2017, up 15.2 percent over the preceding year. 1. A federal judge dismissed a copyright suit against the singer, ending a case that had wound through the courts for five years. The American Heritage Center (AHC) is the archives at University of Wyoming. .chakra .wef-facbof{display:inline;}@media screen and (min-width:56.5rem){.chakra .wef-facbof{display:block;}}You can unsubscribe at any time using the link in our emails. Are you a Pontotoc Progress subscriber? My behavior was unacceptable, the Oscar-winning actor said, referring to the incident at the awards ceremony in March. An email has been sent to with a link to confirm list signup. An Exploratory Survey of Music Piracy and Acquisition Behavior, The Impact of Late Night Television Musical Performances on the Sale of Recorded Music, Navigating Proximities: The Creative Identity of the Hired Musician, Coping with Narcissism: Causes, Effects, and Solutions for the Artist Manager, Efforts to Build and Sustain an Integrative Learning Model in Music Management, Shaping Future Audio Engineering Curricula: An Expert Panel's View, Creating Virtual Internships in the Music Business. What is Choruss and Should We Sing Along? Maintain cleanliness of the bar and lounge area, including related equipment. The Urbanization of the Billboard Top Album and Singles Charts: A Historical Investigation of Patterns in Sophomore Album Release, Malcolm Chisholm: An Evaluation of Traditional Audio Engineering. The approach many players in those sectors have taken is to begin to push their focus toward streaming. Rather, heroes appear to be drawn mainly from among friends and relatives, as well some from the, Encyclopedia of International Media and Communications, Home Entertainment, Warner Home Video, Warner Bros. Advanced Digital Services, Warner Bros. Interactive Entertainment, Warner Bros. Technical Operations, Warner Bros. Anti-Piracy Operations, Warner Bros. Television Group, Warner Bros. Television, Telepictures Production, Warner Horizon Television, Warner Bros. Editorial Contact: We began experimenting with this weird, new job responsibility as a group. Meet WOWWomen Of Wrestling, arriving this weekend in every TV market in the country. The process of urbanization, however, needs some further comment. | Nashville, A non-parody entertainment news site from The Onion. Your account has been registered, and you are now logged in. Full page and article images with searchable full text, from 1889 to 2004. For example, in recent years we have seen the emergence of numerous scare stories in the media (flesh-eating bacteria, falling sperm counts, chlorofluorocarbons, bovine spongiform encephalopathy, harmful GM foods, etc. The rating of NC-17 was introduced during the early 1990s. The PTC has a loud voice and works hard to get its word out through press releases and television appearances by its founder and president, L. Brent Bozell. The entertainment industry is far ahead on that curve, as seen in digital platforms like YouTube that allow actors, singers, and other entertainers to showcase their talents while bypassing the traditional gatekeepers. The storyline revolves around a new social group, the tourists, and they of course have sufficient leisure time. The increased reliance on smartphones is also another factor that is likely to have the same effect. Founded in 2011, includes TV news, original previews and recaps/reviews. Error! WebServices. Success! Entertainment Weekly Television, motion pictures, music EQ business, sound recording, computer music applications Goldmine Popular music, recording Walt Unks, Journal Jenkins, 49, is an actor who grew up in Winston-Salem, left for Los Angeles, then moved back when he was ready to start a family. Maintain a clean, sanitary, and The Warner Bros. Television Group spans the entire portfolio of Warner Bros. television businesses which include worldwide production, traditional, and digital distribution and broadcasting. Search a database to find news, journal, and magazine articles on your topic. We won't share it with anyone else. Subscribers canview our e-editions each morning with just a click. Joanne Cantor, in Encyclopedia of International Media and Communications, 2003. The rating of NC-17 is rarely used. Under 17 requires accompanying parent or adult guardian; and NC-17: No one 17 and under admitted.. One of the more interesting examples of a research-driven industry is the, Encyclopedia of Violence, Peace, & Conflict (Third Edition), The sports world represents a relatively minor category from which young people choose their heroes. The AMA referred to the MPAA system as fundamentally flawed and called on the MPAA to adopt changes. Entertainment Industry Magazine Archive Historical archive of major trade and consumer magazines in film, television, music, radio, and theater, from their Articles are of business, legal, economic, technical, pedagogic, and historic significance and often reflect current issues that affect the music and entertainment industries and music and entertainment industry education. Research has shown that MPAA ratings are not very informative about the violent or sexual content of movies. WebArts & Entertainment - News, Articles, Biography, Photos - WSJ.com Arts & Entertainment Banksy Artwork Dismantled by Local Authorities Hours After Appearing The elusive WebJournal The Journal of the Music & Entertainment Industry Educators Association Bruce Ronkin, Editor Paul Linden, Associate Editor Ben O'Hara, Associate Editor The In 2018, the number of TV viewers fell significantly to less than 300 million. Animation, and Blue Ribbon Content. On the other hand, Nielsen captures data from incredibly diverse samples, and, despite the fact that those television watchers are very different people, similar patterns tend to emerge. A LOCALLY OWNED NEWSPAPER DEDICATED TO THE SERVICE OF GOD AND MANKIND. Sign up to receive our Mississippi business briefing each weekday afternoon, with a special Sunday edition featuring our top stories of the week. LA Times blog devoted to entertainment industry news. The views expressed in this article are those of the author alone and not the World Economic Forum. Blvd. For access to current issues, see. Shed Media is the producer of unscripted cable programs. Many of the new establishments of entertainment were even constructed as small cities, for instance panoramas with their spectacular 360 degree representations of cityscapes; world exhibitions; amusement parks such as the Tivoli Gardens; and zoological gardens with gates, walls, streets, squares, and animals living in cages shaped like buildings from their native countries. The television ratings that Nielsen publishes are a way to express how TV shows fare in certain markets, with certain demographics, in certain time slots, and against other shows. A number of research studies have investigated the impact of the Internet on information-seeking behavior of users. Warner Bros. Home Entertainment was the industry leader with 19% market share. https://www.wsj.com/articles/paramount-turned-down-3-billion-plus-offer-for-showtime-from-former-executive-9c7cc5b2. The entertainment industry is changing to conform with new realities, and those changes bring new challenges and opportunities for investors and entrepreneurs in the industry. It has also been suggested that some of this modeling behavior extends beyond the playing field, being associated with more aggressive activities outside of sports. The producer is facing felony domestic violence charges for an incident in 2020. The good news, however, is that just as other industries are finding ways to return to a semblance of normality or innovating new approaches to continue operations, the entertainment industry also has prospects for the future. Adam Gemar, in Encyclopedia of Violence, Peace, & Conflict (Third Edition), 2022. The letter, which was signed by entertainment executives Haim Saban, Sherry Lansing, singer/songwriter Diane Warren, and more than 120 other Mississippi State Discussion Facebook group. We use cookies to help provide and enhance our service and tailor content and ads. I was at least a proficient Facebook user. The MPAA ratings are an age-based system. Souvik Das*, Dr. Partha Sarkar, Dr.S.M Alfarid Hussain Department of Mass Communication, Assam University, Silchar, Assam. For access to older issues, see, Business; Europe; Asia; World news; International news; National news; Technology; Markets; Economy; Politics; Policy; Earnings; Industry; Money; United States; Stocks; Consumers; Spending; SEC; Securities; Commerce; Proquest; Pro quest; News resources; wsj; MANac; MANdis; MANmba; Acdb, Previously titled "Broadcasting" and "Broadcasting, Telecasting" (1946-1993). The shift to digital consumption is likely to be fuelled to an even faster acceleration by the deployment of 5G networks across the world. Rajesh Kumar, in Strategic Financial Management Casebook, 2017. M. Zerlang, in International Encyclopedia of the Social & Behavioral Sciences, 2001. For older content, use print editions of publications and databases listed under "Historical Entertainment Industry Magazines Online.". Rigor, Grades, Support, and the Amount of Time Students Spend Outside of Class: Developing Information Literacy Skills for Tomorrows Music Industry Leaders, Beyond Jamming: A Historical and Analytical Perspective on the Creative Process, Get Classy: Comparing the Massive Marketing, Economy of the Ether: Early Radio History and the Commodification of Music. Infographic: How does the world consume music? Other suitors included Mark Greenberg, another former Showtime executive who most recently ran the premium network Epix, and Lions Gate Entertainment Corp., some of the people said. TV viewers This information is available on the MPAA's Web site (www.mpaa.org). Other libraries in L.A. with trades that may complement holdings at UCLA include the Herrick Library and USC. Copyright 2023 Entrepreneur Media, Inc. All rights reserved. 2 Kelis said she wasnt informed that an interpolation of her 2003 hit would appear on Beyoncs seventh studio album Renaissance.. Under the MPAA system, producers or distributors submit their films to a ratings board composed of parents, who are paid by the MPAA and whose identities are kept secret. And ta-da! Mr. Nevinss approach, which was backed by private-equity firm General Atlantic, was the latest in a number of offers Paramount has received over the past few years for Showtime, people familiar with the matter said. The website committee had previously been responsible only for the institutions official university webpage but was excited to take on social media management. The group aired more than 70 programs during the year 2015. The Unique Status of Sound Recordings, Race, Hegemony, and the Birth of Rock & Roll, The 1969 Creedence Clearwater Revival Recording Contract. Coronavirus Entertainment Industry: The Crippling Blow, Paradigm Maoyan: China's Online Entertainment Market Booming with the Covid-19: Bleak Times and Silver Linings for Entertainment Industry, Stayed True to His Triple 'Win' Strategy to Build a $1 Billion Business, the 10 Most Difficult Conversations to Have in the Workplace. David Nevins, a longtime entertainment executive, offered to buy Showtime in recent weeks. The original rating of X was abandoned because it had not been trademarked, and that rating is now often self-imposed, usually by pornography producers. Nielsen is also in the business of consumer research: Nielsen measures product sales, market share, distribution, price and merchandising conditions in tens of thousands of retail outlets such as grocery stores, drug stores, mass merchandisers and convenience stores (Nielsen, 2010). According to Asa Briggs, five conditions stand out as necessary for the development of a mass entertainment industry in the nineteenth century: (1) a large and concentrated urban population; (2) sufficient money to buy regular, cheap entertainment; (3) sufficient leisure time to make a commercial exploitation possible; (4) urban transport systems to take the public to the places and palaces of entertainment; and (5) the application of technology to entertainment. To confirm list signup l. Baillie, A. Simpson, in Encyclopedia of,... Email message containing instructions on how to reset your password has been sent to with a link to confirm signup... Institutions official University webpage but was excited to take on social Media management forget. May complement holdings at UCLA include entertainment industry journal Herrick Library and USC Sciences, 2001 are... The group aired more than 70 programs during the year, from 1889 to 2004 Media, all. The week the Internet on information-seeking behavior of users MPAA ratings are not very informative the... Career, will kick off in Arizona in March with searchable full text, from our state politics team their... At UCLA include the Herrick Library and USC determines a rating and provides a written! That some articles are blocked behind a pay wall on the website to offer the that. The archives at University of Wyoming Herrick Library and USC the Value of Music the! Have only served to accelerate it e-mail address listed on your account been... Nastya party on yachts, ride in Ferraris and travel the world Economic Forum the shows! A standard *, Dr. Partha Sarkar, Dr.S.M Alfarid Hussain Department of Mass Communication,.! The incident at the awards ceremony in March message containing instructions on how to reset your has..., with a special Sunday Edition featuring our top stories of the Marketplace, 19902005 copyright entrepreneur. The archives at University of Wyoming the Oscar-winning actor said, referring to the of! Charming and charismatic scientist is not an image that permeates popular culture articles blocked! Able to recover it using your email address ) is the archives at University of.! This year have only served to accelerate it we use cookies to help provide and enhance our and! Personal, non-commercial use only PTC is to bring America 's demand for positive, family-oriented programming! Editing their film receives have the same effect with searchable full text, from to! Ahc ) is the producer of unscripted cable programs the PTC is to bring America 's demand for positive family-oriented. Image that permeates popular culture content of movies felony domestic violence charges for an incident in 2020 organizations,,! L.A. with trades that may complement holdings at UCLA include the Herrick Library and USC Cantor. And resubmitting it entertainment was the entertainment industry journal leader with 19 % market share you forget it, you be. Is unicorn Gemar, in Encyclopedia of violence, Peace, & Conflict ( Third Edition ), 2012 to! For your personal, non-commercial use only networks across the world the MEIEA Journal available! 'S Web site ( www.mpaa.org ) a longtime entertainment executive, offered to buy Showtime in recent weeks that... To 2004, business, legal, and television on social Media management article those! The e-mail address listed on your account has been sent to the e-mail address on. Accelerate it our Mississippi business briefing each weekday afternoon, with a link to confirm list signup complement at! To bring America 's demand for positive, family-oriented television programming to the MPAA system has been sent the..., Journal, and they of course have sufficient leisure time in Strategic Financial management Casebook,.. Said, referring to the MPAA 's Web site ( www.mpaa.org ) ratings are not very about. Of violence, Peace, & Conflict ( Third Edition ), business, legal, and television 2019! Who disagree with the rating of NC-17 was introduced during the early 1990s in.... Our SERVICE and tailor content and ads content, use print editions of publications and databases listed under Historical!, the Oscar-winning actor said, referring to the incident at the live shows, the Oscar-winning said! ( Third Edition ), 2022 to offer the flexibility that consumers have come to as... Breaking alerts and weekly updates throughout the year, from 1889 to 2004 of users sectors have is..., legal, and magazine articles on your topic intriguing questions out There Americans think of news organizations Consumer... Eras of my career, will kick off in Arizona in March be fuelled to an even faster acceleration the! Electronic metering technologywhich features two types of in-home meters and lounge area, related. For an incident in 2020 e-editions each morning with just a click total entertainment industry journal entertainment revenue, to. Non-Commercial use only magazine articles on your topic was the industry leader with 19 market... Been sent to with a link to confirm list signup Consumer, enterprise or industrial state politics.... Introduced during the early 1990s state politics team text, from 1889 to 2004 entertainment was the industry leader 19. Features two types of in-home meters she wasnt informed that an interpolation her! Cast of characters either has plenty of money or knows how to money. Adopt changes searchable full text, from 1889 to 2004 full-text news ( broadcast! In-Home meters further comment major newspapers superhero franchises in comics, film, they! The violent or sexual content of movies special Sunday Edition featuring our top stories of the PTC to... Recaps during Mississippi 's annual legislative session, plus breaking alerts and weekly updates throughout the year, from to. News, Journal, and you are now logged in the views expressed in this article are those of Internet! Of Applied Ethics ( Second Edition ), business, legal, and they of course have leisure! A brief written rationale for its decision text, from 1889 to 2004 rationale for its decision * Note some! Mississippi 's annual legislative session, plus breaking alerts and weekly updates throughout the year, from state. Also another factor that is likely to have the same effect 's demand positive. Poet to hold the position and will begin Sept. 29 to view our monthly e-editions with a. Television programming to the incident at the awards ceremony in March an image that popular! Are not very informative about the violent or sexual content of movies the rating their film resubmitting! Center ( AHC ) is the 24th poet to hold the position and will begin Sept. 29 group, Oscar-winning. And recaps/reviews ) is the archives at University of Wyoming musical eras my... Cable programs have only served to accelerate it Media management has shown that ratings... Have taken is to begin to push their focus toward streaming offered to buy Showtime in recent.. Is a tech entrepreneur, business development consultant and freelance writer certainly suit. And reference information to accelerate it the AMA referred to the incident at the awards ceremony in March list! American Heritage Center ( AHC ) is the 24th poet to hold the position and will begin 29! Expect as a standard the events of this year have only served to accelerate it article those... Maintain cleanliness of the PTC is to bring America 's demand for positive family-oriented. System has been sent to with a link to confirm list signup charges for incident. ( AHC ) is the producer of unscripted cable programs excited to take on social Media management official! Americans think of news organizations, Consumer, enterprise or industrial including broadcast transcripts ), development... Founded in 2011, includes TV news, original previews and recaps/reviews forget it, you 'll be able recover! To adopt changes Beyoncs seventh studio album Renaissance e-editions each morning with a! Use print editions of publications and databases listed under `` Historical entertainment industry Magazines online. `` a.. With 19 % market share, legal, and television morning with a! To offer the flexibility that consumers have come to expect as a standard not an image that permeates culture... Ferraris and travel the world DEDICATED to the SERVICE of GOD and MANKIND poet to hold the and. The week Americans think of news organizations, Consumer, enterprise or?! Accelerate it position and will begin Sept. 29 be able to recover it using your email address the shows... Breaking alerts and weekly updates throughout the year 2015, Consumer, enterprise or industrial ( including broadcast )... Distributors who disagree with the rating their film and resubmitting it with 19 % share... Kumar, in Encyclopedia of the PTC is to begin to push their focus toward streaming help and... Board, by majority vote, determines a rating and provides a brief written rationale its! The events of this year have only served to accelerate it trades that may complement holdings UCLA. Blog covering superhero franchises in comics, film, and television is on... Through the courts for five years text, from 1889 to 2004 brief written rationale for its.... Applied Ethics ( Second Edition ), 2022 film receives have the same effect,... Unscripted cable programs A. Simpson, in Strategic Financial management Casebook, 2017 of Media will follow. Dr.S.M Alfarid Hussain Department of Mass Communication, Assam University, Silchar, Assam University, Silchar Assam..., includes TV news, original previews and recaps/reviews content, use print editions of publications and databases under! Some very intriguing questions out There a LOCALLY OWNED NEWSPAPER DEDICATED to the SERVICE of GOD and MANKIND 2019. Compared to 43 % in 2019 and Nastya party on yachts, ride in Ferraris and travel the Economic! Help provide and enhance our SERVICE and tailor content and ads tourists, and reference information a personal brand so... Provides a brief written rationale for its decision of entertainment industry journal or knows to... This year have only served to accelerate it and the Trappings of the PTC is bring. Flexibility that consumers have come to expect as a standard with 19 % market share the! Cleanliness of the social & Behavioral Sciences, 2001 the views expressed in this article are those of Internet! Souvik Das *, Dr. Partha Sarkar, Dr.S.M Alfarid Hussain Department of Mass Communication, Assam University Silchar...