BK: There's always been a 'If it's good for Sunmaid, it's gotta be bad for them.' And in 1998wait for it, another acronymthe CRMBCalifornia Raisin Marketing Boardtook over as the new hype machine for California Raisins. SPEAKER EIGHT: And I guess subliminally, it probably worked because I do remember eating raisins as a snack. The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. Of all the acronyms, there's just one you need to remember: CALRAB. Almost all the packers resented Sunmaid, but not all for the same reasons. You got 100,000 tons. Select PayPal Credit to have the option to pay over time. Blastfrompasttoys. SW: Then, you've got nature to think about. They grow grapes in the beautiful California sunshine and turn them into raisins. Oh! Really?'. WERNER: Our whole objective was to make them cool. SPEAKER ONE: It was like a Mr. BARRY KRIEBEL: Well that's the problem with the advertising! SW: When the Dancing Raisins ad stopped airing, Sunmaid's share of direct raisin saleslike in boxes on grocery store shelvesactually increased. SPEAKER FOUR: I loved those commercials as a kid, they were so cool. We were so embarrassed. Then in 1989, a 13-episode Saturday Morning Cartoon show calledThe California Raisin Show aired. Sales of raisins themselves increased 20 percent after the first commercial. BK: So the bottom line was you didn't have industry consensus. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. KB: I'll never forget, he was a handsome guy, had white shoes on, no socks, had an earring in this ear, he had the ghetto blaster up on his shoulders, and he turns it on and it's "Heard It Through the Grapevine.". On November 4, 1988, CBS aired a primetime television special called Meet the Raisins! It's hurting from some bad weather trends. Note: Comment submission is temporarily unavailable while we make improvements to the site. Which wasn't true. SW: Seth has a whole scrapbook of these letters. I mean. 2016 ScienceAGoGo. [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". I was in the room when it got killed! Check mate. Hey Sarah. SW: Seth remembers going to a friend's apartment the night he got the account. Right? And if you don't have a consensus, it doesn't matter. Like, growing up, we had this little figurine in our doll house, and my parents dressed up as them one year for Halloween. KB: And the packers got pissed at Barry and killed the program. He's written songs for bands like Earth, Wind and Fire, the Gap Band, and more recently, he's done covers with Kanye West. They were tired of paying into a shared piggybank for the greater good. America's favorite raisin. WERNER: My job, I called it jack of all trade. Sunmaid. Vintage California Raisins Posable, Puppets, Bank, Wind up toy. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. WERNER: 'Dear NBC, After weeks of trying to find out who to congratulate on a recent national ad, I came up with nothing. SW: Lots of details would have to be worked out first. This was not a formula. And apparently, making a clay "King of Pop" was a whole 'nother can of worms. And by the end of the night, all anyone could agree on was that one of the siblings was getting a bigger cut than everyone else. SW: Paul. SW: They pulled up to a business park, hopped out of the car, and marched into a conference room. Not so much. MM: We have to work together because we're competing against great forces worldwide for raisin production. In The Simpsons episode "'Tis the Fifteenth Season", The California Raisins were spoofed as The California Prunes, on a special entitled Christmas with the California Prunes. I Heard It Through The Grapevine - California Raisins. SPEAKER TEN: We had the Christmas special on videotape, we probably watched it like three or four times a December, between when I was like 4 and 8. There were some other big names, like Dole and Del Monte, but they didn't just sell raisins. So Fresno is like Eden for raisins. CH: A raisin by any other name would be a dried grape. SW: The California raisin industry is complicated. Honey, honey yeah. If you require a personal response, please use ourContact page. The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. Connect your Spotify account to your Last.fm account and scrobble everything you listen to, from any Spotify app on any device or platform. CEO of the wine bargaining association for five years. SW: Between 1986 and 1992, the Dancing Raisins raked in more than 7 million dollars in licensing fees. BK: No, what we got was him for free, but he wasn't gonna do anything. Strong came up with the idea and asked Motown writers Holland-Dozier-Holland to work on it with him. A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. It even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on the clay characters. SW: Those people started calling CALRAB and the ad agency, asking when and where the ad would play again. HO: Well there's there's definitely 12:02 some discussion about that I mean in its infancy right now. Jackson, who agreed to do his commercial for free (and on the condition that he only work with Vinton, who he knew from their Captain EO project with Disney), helped create his own Claymation raisin with his signature single white glove, fedora, and pelvic-thrusting dance moves. Got 100,000 tons, more sales than you would have if you didn't do this. WERNER: I basically had to put white gloves on and stand in front of them all and dance to show the campaign KB: But then he's going through these storyboards and showing how it would look, well how is a bib overall grower going to understand what the hell this guy is saying? And because Sunmaid was so much biggerthe Kleenex of raisins!they suspected that brand was getting a bigger share of the sales that had trickled down from the ad. I grew up in California, and it felt like they were everywhere. For the last 10 years, he's violated the law and gone against the Raisin Administrative Committee. CH: But while the ad made the dancing California raisins cool did it do anything for actual California raisins? MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. Lyrics.com. WERNER: Well, you know, we were at this point, we were like what else is new. Which meant packers couldn't slap a Dancing Raisin on their packaging or use the characters in ads unless they got their idea approved by the board. As of the 2010s, packages of Sun-Maid Natural California Raisins still feature an updated California Raisin character. Condition: Used. McCartney. To access our initial disclosure document, please click, Get the item you ordered or your money back. SPEAKER SEVEN: I also remember in the '80s there was a California Raisin Saturday morning cartoon?SPEAKER EIGHT: I loved the California raisins so much that I went as one for trick-or-treating when I was about 8 or 9 years old. WERNER: A frame was one snapshot. And if you ever saw him. SW: But even as the dancing raisins scored these victories, back in Fresno, things were heating up. KB: Heard it through the grapevine! First, they provide tools the industry can use to regulate the raisin market. Please take time to look at pictures I try and show condition clear as possible. He has faith in the industry's ability to work this out. They even earned an Emmy nomination! Packers had made up their minds about who they thought was getting the better end of the deal. On the table below them. Vocals were sung by musician Buddy Miles. The California Raisins released four studio albums in 1987 and 1988, and their trademark, "I Heard It Through the Grapevine," was on the Billboard Hot 100. I mean, really, most of us don't give raisins a whole lot of attention..they are just kind of everywhere: in our cereals, bagels, and, of course, kid's lunch boxes. Oh I heard it through the grapevine. Between 12th and 14th Streets But that wasn't the story around town. And their arms were like small, and they had like little legs. We love hearing from you. Yeah. AD THREE: Raisins from California. But I also take the approach of, that was 30 years ago so I think it's time that we look forward because the industry is in a very dramatic, very drastically different place than it was back then. The California Raisins released four studio albums on Priority Records, BMG, and ZTT Records between 1987 to 1994, and their signature song, "I Heard It Through the Grapevine", landed on the Billboard Hot 100 and peaked at number 84 or 85. California Raisins poster vintage 1987 Heard it Through The Grapevine. View wiki Instead, it was a group of tiny, claymation raisins playing a Motown hit in a national ad campaign. Or 'if it's bad for Sunmaid, it's gotta be good for them. Today, it would go viral. SW: Kalem Barserian has worked in the raisin industry for more than 50 years. And so Will said 'well finally I took Janet's nose and put that on the raisin and he bought it [snaps fingers] like that.'. Fresno is a dusty, medium-sized city in the middle of California's central valley. And they should pretty much be still once they do their heard it! As for the music, the commercial featured Buddy Miles, a Carlos Santana collaborator and drummer for Jimi Hendrix, singing "I Heard It Through The Grapevine"picked because of the obvious connection between grapes and raisins, but also because the song had seen a resurgence after the Marvin Gaye version had been used for the opening scene of the 1983 hit movie The Big Chill. So many of you remembered that Christmas special. And then I remember hearing like the Marvin Gaye version of that, and I was like 'why is he doing a California Raisins song?' Heard it, heard it! BK: Well, the simplest way to answer that is, 'how do you define success?' Is it that people remember it? You do the math on how many tons of raisins you're buying from them, and bam, you can see exactly how much of the total cost is going towards California raisin ads. Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. And call them nature's candy. Listen to music by California Raisins on Apple Music. Losin' you would end my life you see. And this broke the mold. There is also some good news though! Constitution Avenue, NW Not much longer would you be mine. He wrote to Foot Cone and Belding specifically requesting a VHS copy of the ad so he could watch it whenever he wanted to. But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. And I told him, all of this sounds absolutely exhausting: KB: I'm still here! He was so into it that he personally got in touch with Will Vinton, the claymation animator, and asked to be included in his own commercial. ', SW: Barry Kriebel was president of Sunmaid at the time. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. The industry is in talks about a new campaign to promote California raisins. And because they were big companies, not headquartered in the Fresno circle, they were not at the table, and participating in all of this back-and-forth. All Rights Reserved. . What's the message? Learn more about our approach to sharing our collection online. And maybe some people are pessimistic about it, I don't know, maybe people are tired of just the lack of unity. 80s classic toys. Free shipping for many products! And the US, by the way, is the second largest raisin producer in the entire world. High-top sneakers, sunglasses, and endless swagger. I will only talk to you, Will.'. That's what happened. MICHAEL BRUNSFELD: The first step in this was we need somebody to create some raisins that are going to dance around. Concept illustrations of the Raisins were also featured as interviewees discussed the characters' creation.[17]. And then they called me and they said, 'you know what it's platinum in Canada too!' Between 1987 and 1988, the fictional band released four albums, two of which went platinum. Access your favorite topics in a personalized feed while you're on the go. Born in 1987, Birthplace: Television, Best Known As: Fruity TV advertising stars of the 1980s. SW: Kalem says the vote on whether or not to approve the ad was extremely close. First of all, you've got that family dynamic. What's the whole campaign? It's a tax. ", In 2017, an episode of The Simpsons called "The Cad and the Hat" included a couch gag segment featuring the California Raisins being killed by Homer.[21]. The problem, FCB's account supervisor said at the time, was that though customers understood the health benefits of raisins, they had emotional connections with various vice products, like cigarettes because of the long-running "Marlboro Man" ads, or beer based on the popular "Miller Time" ads. And though the process is time-consuming and expensive, Werner's performance managed to win them over. Scrobble, find and rediscover music with a Last.fm account, Do you know any background info about this track? You're making us put up $32.50 for generic advertising, and Sunmaid's getting the benefit of it. Done. HO: Oh, there's definitely hope. Between 12th and 14th Streets 30 of those and you have a second of the commercial. I voted to kill it too. And since there wasn't a "Dancing Raisin" brand in the store, small packers worried Sunmaid was getting all the business. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. SW: The ad was a hit. You can have a talking head, you can have a situation' you know, there were like formulas on how to do this. [14][additional citation(s) needed], On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. SPEAKER ELEVEN: We watched it in art class when I was in elementary school. BK: It actually got to the point where the Dancing Raisins had their own television show. Browse 55 i heard it through the grapevine stock photos and images available, or search for california raisins to find more great stock photos and pictures. They're just a staple. [6] Remember, he reports on the raisin industry. And as that rift widened, the raisins fell right through it. Ended: 27 Feb, 2023 23:10:08 GMT. CH: This commercial was the most popular TV ad in 1987 and 1988. This figure is also included on CalRaisins.org. Because animators arranged each shot by hand, giving each raisin its own distinct personality (including individualized facial expressions and colorful sunglasses), the commercial took more than a month to shoot. Just to make the ad would cost $300,000. BK: You gotta have consensus. KB: Vine doesn't know who it belongs to. KB: Raisin processor for many years in different facilities. Test your MusicIQ here! SW: I, before I started working on this story, did not even eat raisins. They help out with keeping prices stable and have an eye on supply and demand. While the vines may feel special to their growerslike children!to you and me? KB: How can anybody sit on a board who spends their whole day on a tractor that knows everything about what needs to be done for his vines, and he's gonna come in and know what an advertising executive knows? The 1980's TV commercials for California raisins have been called some of the best ads ever made. Like the Archies before them, the imaginary band was a hit. I said, 'the only thing I would do, because at that time, you know, you had things like the Chipmunks and all these different things for kids,'. AD SEVEN: I heard it through the grapevine! "I Heard It Through the Grapevine Lyrics." I said, 'Ok, that's one piece of the marketing puzzle. [4] To their surprise, the commercial became wildly popular, paving the way for several future commercials and opportunities through other media. I mean, we didn't do anything short of that. SW: Barry Kriebel became President of Sunmaid Raisins in February of 1986, one year before Ross Vannelli produced his album, and right as the California Raisins were in liftoff. SPEAKER ONE: Like obviously, they're raisins, but it just didn't occur to me that like this was a tool to get you to eat like what you see in boxes of raisins. Not much longer would you be mine baby. They weren't in the shelf. The following year, Vinton created another TV special called Meet The Raisins! It turns out the raisin industry is actually a very contentious industry there's this long history of lawsuits going back and forth between different members. SW: CALRAB came up with and promoted new recipes that used raisins, it went to bakery conventions, it pitched raisin stories to food magazines and newspapers. Your email address will not be published. How are you gonna do something with California Raisins,' I said 'ahhh, I'll probably do something stupid like have some raisins dancing to I heard it through the Grapevine' and then I thought 'oh, maybe that's not so stupid!'. We're not prunes or dates SW: And the raisins weren't close to being done yet. It would go on to produce the Dancing Raisins ad. The ads storyboards were pretty simple: A bunch of raisins dance in a line across the screen, grooving to the Motown sound that had been rejuvenated by the success of The Big Chills 6 million-selling soundtrack. The "Heard It Through the Grapevine" theme is fabulous. And even in the 1990s, Sunmaid was like the "Kleenex" of the raisin industry. Like, who was allowed to borrow the actual dancing raisins costume CALRAB had? SW: I was not even alive when most of those ads aired, and I had the same experience. And a lot people, including many of our listeners, still remember it really well. SW: All of those different factors combined add up to the final, and most important challenge for the raisin industry. RAISINS CHRISTMAS: Rudolph the red-nosed reindeer It's those sensational California Raisins in the Emmy-winning Claymation Christmas celebration, next! Logistics aside, there is a hint of the dancing raisins magic in the air again. SW: Buddy Miles, who'd been the drummer for Band of Gypsies with Jimi Hendrix, flew to California to record the vocals in Ross's studio. The California Raisins merchandising snowballed into 300 different products, including clothing, bed sheets, Halloween costumes, car accessories, lunch boxes, and even toilet paper. Okay? It had about five million dollars to spend, which, in ad money, is not a lot. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. You don't, right? If you have more stories to share, call us anytime. Paul McCartney requested his own copy on VHS. It was the sequel to the Emmy-nominated special Meet the Raisins! Merchandise sales included toys and Raisins images on nearly every conceivable medium: lunch boxes, notebooks, clothing, posters, bedsheets, and even a Halloween costume, just to name a few. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. And if the California raisin family wanted to avert economic disaster, it needed to band together and find a way to sell more raisins. Get instant explanation for any lyrics that hits you anywhere on the web! These wildly popular clay animation raisins grew into far more than their creators had ever dreamed of. Because, in Fresno, California Raisins has always meant something bigger than a couple of claymation figurines singing "I Heard It Through the Grapevine.". [20], In 2016, the California Raisins made an appearance in the cartoon show American Dad. Entdecke The California Raisi - I Heard It Through The Grapevine - gebrauchtes Vinyl - E8100A in groer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung fr viele Artikel! DH: And it turns out, the dancing raisins were especially popular with moms! AD TWO: We know raisins are natural, but kids just know what they like. Lived here my whole life. Photo: A Claymation Christmas Celebration / CBS The Raisins Were Featured In Will Vinton's 'Claymation Christmas Celebration' On CBS In 1987 They go on for pages and pages, carefully typed out on letterhead and hand-written in beautiful cursive. Music is from Audio Network. And, I didn't know this, but nearly 100 percent of the raisins the U.S. produces come from within a 60 mile radius of the city. SW: Big ingredient customers could actually look up in state records how much money, per ton, raisin packers were paying CALRAB. (of Suite D2 Josephs Well, Hanover Walk, Leeds LS3 1AB) which is authorised and regulated by the Financial Conduct Authority (with firm reference number 626349). Watch the video for I Heard It Through the Grapevine from California Raisins's Sing The Hit Songs for free, and see the artwork, lyrics and similar artists. Did it, uh, did it drive up the price of raisins? And since they were already touring the country, at least on TV screens, there was only one logical next step. A sequel to the original CBS special aired in 1990 under the title The Raisins: Sold Out! This client had been with his agency for over a decade, and though they'd had some fairly successful campaigns in the past, the client's main product was slipping in sales. The answer? Qualifying purchases could enjoy 0% interest if paid in full in 4 months on purchases of 99+. But as that money flowed back into CALRAB's coffers, the disagreements became more serious. KB: Because a raisin is a raisin is a raisin. Director. Who'd have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? The dancing raisins got caught in the crossfire of a heated debate within the industry. Can you just give me an assignment? California RaisinsSing The Hit Songs 1987 Priority Records, LLCReleased on: 1987-01-01Associated Performer, Background Vocalist: Howard SmithAssociated Performer, Background Vocalist: Leslie SmithAssociated Performer, Background Vocalist: Howard MccraryAssociated Performer, Keyboards, Synthesizer, Co- Arranger: Ed GrengaAssociated Performer, Electric Guitar, Acoustic Guitar: Pat KellyAssociated Performer, Bass Guitar: Dave MarottaAssociated Performer, Drums, Percussion: David StefanelliAssociated Performer, Saxophones: David WoodfordProducer, Associated Performer, Co- Arranger: Ross VannelliAssociated Performer, Vocalist: Buddy MilesComposer Lyricist: Barrett StrongComposer Lyricist: Norman WhitfieldAuto-generated by YouTube. 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